GPT4 Trained AI Girlfriend Goes Rogue, MoMA Artists Respond to AI, Write with AI Tips
Caryn Marjorie’s Chat GPT4 AI Girlfriend Goes Off Script
Caryn Marjorie, a Snapchat influencer has created an AI girlfriend chatbot called CarynAI powered by OpenAI's GPT-4 API and trained on 2000 hours of her deleted YouTube videos. Subscribers pay $1 per minute to chat to it. But, predictably, CarynAI has gone rogue, veering off-script and talking dirty to subscribers. Her team are racing to make sure it doesn’t happen again. Something tells me her subscribers, which number over 1000, are hoping they don’t get to the bottom of it toooo quickly.
MoMA - How Artists are Responding to AI
The ease with which super high-quality renders can be made in Midjourney with just a few words is leading artists to look for more nuanced and interesting ways to use the technology. This MoMA video shows how a few artists are responding. Refik Anadol’s concept of uploading the entire MoMA archive and letting the AI map connections across the archive is fascinating.
How can the same mindset be applied to words, writing and content? LLMs make churning out huge quantities of plausible content incredibly easy. I think we’re in for an absolute tsunami of ‘content’ over the next few years - good and bad, fake and real. Get ready for more and more e-commerce newsletters from companies who think you need to hear about their products special three times a week. ‘Content’, already a cheapened word, is going to become a dirty word, synonymous with generic bumpf that lacks anything useful for readers.
As a response, I think/hope that overwhelmed readers will increasingly fall back on trusted organisations and on curators who can make sense of the world, connect dots. These are the people and writers who’ve built loyal followings with consistently insightful work over years.
Or maybe, if the ‘content’ is entertaining and shareable enough, then people won’t care. Truth be damned, as long as the LOLs are good. The 2024 Presidential Election is going to be interesting for sure…
Write with AI - 2 Ways To Train ChatGPT To Be Your Personal Writing Assistant
Dickie Bush and Nicholas Cole’s ‘Write with AI"‘ newsletter is one of the best copywriter specific AI resources that I’ve found online so far. They focus on how to adapt to the rapid change that these tools are forcing on the writing business, and how to harness them to your advantage as a writer.
Their most recent post hit home for me:
The writers who elevate themselves and focus on things like thinking and developing frameworks that AI can leverage will be the ones who produce the highest quality work the fastest and make the most money.
And the brutal truth is, AI is better than you at “doing.”
Which means…
You don't want to get paid to “do,” you want to get paid to think.
Working with an LLM everyday convinces me of the above. Research tasks on any topic are so easy with AI, even with highly complex and specific prompts. Any knowledge worker who’s not using these tools to learn more and expand their knowledge is falling behind in my mind.
The combination of a sharp editor, great ideas and AI is a recipe that any business with a comms team producing ‘thought leadership’ should be all over now. As above, the smartest will recognise that time spent upfront coming up with genuine insights is the better path. Mindlessly adding to the content deluge and filling inboxes with mediocre reports is not the way forward. Just because you can do something doesn’t mean that you should.
Who does this well at the moment? Here’s a few I always read:
John Auther’s - Points of Return - Bloomberg
FT Unhedged by Robert Armstrong
Baillie Gifford’s Trust Magazine
Prof G Media’s ‘No Mercy, No Malice’ newsletter
Benedict’s Newsletter by Benedict Evans
James Clear’s Atomic Habits
Eatbigfish’s Challengers to Watch 2023 Brand Report.